I wrote a version of this essay after turning down the third VC conversation in a row. At the time I felt reckless. Now it just feels obvious — but obvious in the way that only becomes clear after you survive the choice. I'm still building alone. It's still the right call. I'm still not entirely sure why.
My jaw clenched before I finished reading the email. "We'd love to explore a potential investment in your wellness hospitality concept." Every word was polite. Every word felt like a door closing.
I'd been here before. Twice with Korean VCs, once with a European fund. Each time, the conversation started with curiosity about what I was building and ended with a spreadsheet about what I'd need to become. The gap between those two things was the gap between my life and someone else's version of it.
I closed the email and didn't reply for three days. On the fourth day, I wrote back: "Thank you, but I'm not raising capital."
That sentence cost me more than any money I've ever spent.
Let me be precise about what I'm not saying. I'm not saying venture capital is bad. I'm not saying solo building is better. I'm not saying my way is the right way. I'm saying it's the only way I can breathe, and breathing turns out to be a prerequisite for building anything worth using.
Here's what happens when you take VC money, based on watching it happen to people I know and experiencing the early stages myself: you gain capital and you lose time. Not time in the obvious sense — time in the sense that your calendar now belongs to someone else's timeline. Their quarterly check-ins. Their growth targets. Their board meetings. Their exit horizon.
I am constitutionally incapable of building on someone else's timeline. This is not a strength — it's a limitation that I've learned to build around instead of against. Every job I've held, every partnership I've entered, every collaboration I've attempted has ended the same way: my nervous system rebels against external deadlines that don't match my internal rhythm. My body shuts down. I stop sleeping. I stop creating. I become the worst version of myself.
I learned this the expensive way, multiple times, before I accepted it as a design constraint rather than a character flaw.
The math of solo building looks insane on paper. I do the work of a content team, a product team, a marketing team, and a customer support team. The salary I pay myself comes from revenue, not runway. If the revenue stops, I stop. There's no safety net except the skills I've accumulated and the audience I've built.
Here's what that math doesn't show: I have no burn rate anxiety. I have no board to report to. I have no investors checking whether my monthly active users grew 15% quarter over quarter. I can spend a Tuesday building a feature nobody asked for because my body told me it was the right thing to build, and nobody will fire me for it.
In "The Soulin OS," I described the framework underneath everything I build. The decision to stay solo is part of that framework — not the product layer, not the content layer, but the foundation layer. The one that says: build at a pace your nervous system can sustain, or don't build at all.
People ask me how I afford it. The honest answer is: barely, and by design.
My expenses are low because I've spent years stripping them down. I wrote about that process as a philosophy in "The Art of Owning Nothing," but the practical version is simpler: I live in one room in Berlin. I don't own a car. My total tool and infrastructure spend is under $300/month. My biggest expense is rent, and my rent is below the Berlin median because I chose the apartment for function, not aesthetics.
Soulin members get the full essay library, private group chat, the Soulin OS e-book, and every tool — all for $10/mo. Join Soulin →
Full essay library · Private group chat · Soulin OS e-book · Every tool · $10/mo
Revenue comes from three streams: KINS hotel bookings, Soulin tool subscriptions, and occasional consulting. None of these are venture-scale businesses. All of them are profitable at one person. That's the point.
Could they be bigger with investment? Obviously. Would the trade-off be worth it? For someone else, probably. For me — a person who left her country because she couldn't breathe inside someone else's system — obviously not.
The loneliness is real. I want to be honest about that.
There's no one to celebrate wins with at 2am when a feature ships. There's no one to blame when something breaks. There's no cofounder to argue with, which sounds peaceful until you realize that argument is where clarity comes from, and without it you're just guessing alone in the dark.
I compensate for this with writing. Every decision gets documented. Every failure gets written down. The documentation forces me to articulate why I chose what I chose, and the articulation is its own form of accountability. The Substack is the board meeting I never have. The readers are the investors who expect honesty instead of hockey-stick graphs.
This essay isn't advice. If you're building something and you need capital to do it — take the capital. The world needs things that require money to build. What the world also needs, and what it's increasingly possible to build, is things that require no permission. One person, one laptop, one stubborn refusal to scale before the foundation is solid.
I'm building one of those things. It might stay small forever. It might not. The part I'm certain about is: I'll be able to breathe the entire time.
What would you build if you didn't need anyone's permission or money to do it? And what's actually stopping you from building it right now?
Thread: The Building
← Previous: "The Soulin OS: Why I Built a Life Framework Instead of a Startup"
→ Next: "How AI Runs My Entire Business (And I Can't Code)"
I write about freedom, healing, and building alone. Tools for the journey → soulin.co